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FOOTBALL MARKETING EXPERT
Football marketing starts with fans. If a club understands that, then all other things just fall into place - full stadiums, sponsorship, financial stability etc
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Technology in Football Marketing

Designing and Building a Database for the benefit of a Football Club

Take your fan base seriously, grow it, fill stadiums, get sponsorship, balance club books.

 

One of the most important items a football club should have and build effectively is a very good database of your fans. A comprehensive database of your fans is probably next to having a very good coach.

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Technology in Football Marketing

Every Club needs a Fan Database

Database marketing in Football

Each fan is an individual and Clubs should treat them as individuals

 

How to Maintain Your Football Team’s Fan List – Database.

You will struggle with direct marketing to your real fans if you do not have a database. A database is a list of all your fans and prospective fans and how they have allowed you to communicte with them. Remember that people who are not your fans will never buy your offerings and if they come to the stadium they support the opposition. If they support you it is a calculated move and it is never as a result of your marketing. It is therefore necessary to have your list (database) of your fans and work with on them.

You can segment this list as you wish, but you must have it.

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Football Marketing Fundamentals

Why Supporter Branches Fail – Can have them, but don’t depend on them

Does your football club have supporters’ branches? It is possible that, that is the reason why your support base is not growing.

Yes, it may sound cruel but it is true. Those supporters’ branches that you keep opening could be one of the reasons why your support base is not growing because they make you abdicate your primary responsibilities of marketing to and engaging fans.

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Football Marketing Fundamentals

Fan Loyalty as a Corner Stone of Football Marketing

Fans the corner stone of football marketing

Pay attention to the fans and you fill a stadium all the time

Does your team play most games in an empty stadium? Think loyalty, it is a gift that keeps on giving. 1

We can not understand the role of marketing in football without understanding the concept of loyalty in the game. Football is characterized by assumptions. There is a belief that football fans are very loyal to their clubs, rain or sunshine they will be there for it. This belief is responsible for the low level of activity in marketing football as compared to other forms of business. Research about loyalty in football has been carried out and the assumption of deep loyalty to the game is far from the truth.

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Football Marketing Fundamentals

Role of Songs in Filling the Stadium

Singing is a strong football marketing tool. It is engaging and attracts onlookers to join in.

Where are your songs? Songs are a strong football marketing idea that will help you grow your fan base and also fill the stadium.

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Football Marketing Fundamentals

Why Football Marketing

Mamelodi Sundowns Marketing

Sundowns winning a league in an Empty Stadium. This has to change.

Football Marketing is like everything else in life. There is the right way and the wrong way to do things and Michael Jordan sums it up correctly below.

It comes down to a very simple saying: there is a right way and a wrong way to do things. You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way.

Get the fundamentals down and the level of everything you do will rise.
Michael Jordan

 

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Football Marketing Fundamentals

Football Sponsorship Marketing – Mileage beyond the Stadium

The changing face of sponsorship. How to offer a sponsor mileage beyond the stadium.

It was recently reported in ‘The Times’ of London, how a Scottish bank went on a sponsorship binge despite the fact that it was being bailed out by British tax payers money. There was an out cry! How could a bank on a drip decide to be that ‘wasteful’?

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Football Marketing Fundamentals

Who is Competing with your Football Club for Fans

Your football team is playing before empty stadiums most of the time. Who is your real competition for fans?

The real competition for your fans is not the team across town. It is not the team in the next province. It is the other goods and services on offer. It is the mobile phone companies, the banks, supermarkets and all those activities being offered to the fans which are wants and not needs. People offering these goods and services go all out, capturing almost the whole purse of the fan and leave nothing for your club that is hardly doing anything in terms of football marketing.

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Football Marketing Fundamentals

Football Management and Football Marketing

Football is Similar to any other business

Football today should be treated like any other business. You have to staff it with the right people on and off the pitch. You must have the right person from the Chief Executive up to the grounds man. If you do not to do that your club is going to suffer replicable damage at worst or you are going to stagnate at best.

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Football Marketing Fundamentals

Role of Football Governing Associations in Football Marketing

 

Football governing bodies should be at the center of football marketing and football economy in every country. They control the process, they control the funding and have the clout. These bodies know that general success of football benefits every one in the game and empty stadiums demoralizes sponsors. Empty stadiums make the selling of the game to sponsors an extremely difficult process. If sponsors come on board to sponsor football when your stadiums are empty, it is an action of charity and it is getting rare by the day. Sponsor want a return on investment and an empty stadium does not demonstrate that this will happen.

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